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Rodriguez
It's one of the lost classics of
the '60s, a psychedelic masterpiece drenched in colour
and inspired by life, love, poverty, rebellion, and,
of course, "jumpers, coke, sweet mary jane". The album
is Cold Fact, and what's more intriguing is that its
maker was, for many years, lost too. A decade ago, he
was rediscovered working on a Detroit building site,
unaware that his defining album had become not only
a cult classic, but for the people of South Africa,
a beacon of revolution. Rodriguez was born in 1942 to
Mexican immigrant parents in Detroit, Michigan. He recorded
Cold Fact - his debut album - in 1969, and released
it in March 1970. It's crushingly good stuff, filled
with tales of bad drugs, lost love, and itchy-footed
songs about life in late '60s inner-city America. "Gun
sales are soaring/Housewives find life boring/Divorce
the only answer/Smoking causes cancer," says the Dylan-esque
Establishment Blues. But the album sank without trace.
When the follow-up, 1972's Coming From Reality, also
tanked, Rodriguez called an end to his recording career.
He'd never even played a proper gig. And he got on with
life. Over the years, he turned his hand to local politics,
philosophy, a job in a petrol station and, eventually,
hard labour. As his music career became a memory, Rodriguez's
legend was growing - on the other side of the world.
In South Africa and, to a lesser extent, Australia and
New Zealand, Cold Fact had become a major word of mouth
success, particularly among young people in the South
African armed forces, who identified with its counter-cultural
bent. But Rodriguez was an enigma - not even the label
knew where to find him. Some rumours said he'd died
of a heroin overdose or burned to death on stage. Nothing
had been heard of him for almost 30 years. But the tide
began to turn in 1996, when a journalist set out to
get to the bottom of the mystery. After many dead ends,
he found Rodriguez alive, well, free and perfectly sane
in Detroit. Rodriguez himself had no idea about his
fame in South Africa (the album had gone multi-platinum),
and embarked on a triumphant South African tour followed,
filling 5,000 capacity venues across the country. A
documentary named Dead Men Don't Tour: Rodriguez in
South Africa 1998 was screened on national TV. Now,
Light In The Attic is set to commit Cold Fact and Coming
From Reality to CD for an entire new audience, who can
finally find out why - halfway across the world - Rodriguez
is spoken of in the same reverent tones as The Doors,
Love and Jimi Hendrix.
Links
http://www.lightintheattic.net
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